#SkiFit – Press release 7 January 2015

Press release: 7 January 2015

SkiFit – the programme to build the perfect ski body for the new year

Now that the festivities are over many of us will be wishing we hadn’t consumed quite so many mince pies! We also know its only about six weeks to half term when we get to indulge in our annual fix of snowsports. Well…  there is a way we can firm up that body after all that excess, whilst also building strength, endurance and balance, tailored to maximising our enjoyment and performance on the slopes while also minimising our chances of injury.

SkiFit, the new video-based app and online training programme developed by La Clinique du Sport in Chamonix, offers a low cost, ski focused alternative to gyms and personal trainers.  The SkiFit programme is designed with convenience in mind so that you can do it at home whenever you want to fit into your busy schedule and with next to no special equipment.

With surprisingly few other fitness apps aimed specifically at getting for snowsports, SkiFit offers a series of high quality exercises specific to skiing and snowboarding that are suitable for all levels.  SkiFit’s four phases will help improve strength in key muscles as well as developing flexibility and balance. Each phase of the programme consists of a 60 minute guided session that includes warm up, activation exercises, core work, circuits, coordination exercises and a final stretch down.  SkiFit can be accessed on the website www.befitapps.com as well as in a mobile application on your tablet or phone.

SkiFit uses video to demonstrate the exercises, which are led by world-class physiotherapist Neil Maclean-Martin.  Maclean-Martin is regarded as one of Europe’s leading ski and snowboard physiotherapists and regularly treats Chamonix’s pro-skiers and mountain professionals. His desire to produce what he describes as a ‘pre-habilitation programme’ came after treating ski injuries which he was sure could have been prevented by improved strength in key muscles used in snowsports.

Neil Maclean-Martin explains the importance of being ready for your ski holiday: “Many people go skiing without thinking about whether they are fit enough to hit the slopes. It is important to think about working the correct muscles for snowsports at least 6 weeks before you go away. It is hard when people have such busy lives, but that is one of the reasons we produced the SkiFit app. I am convinced that if we get more people working the specific muscles needed in snowsports and get themselves physically ready for their snowsports holiday, we will see less injuries on the slopes. SkiFit is easy to use and can be done at home or in the gym, and will get you strong for your ski or snowboard holiday.”

Offering excellent value for money compared to a gym membership or fitness class, SkiFit costs just £9.99 for the full SkiFit Programme which also includes three bonus videos covering use of gym balls and rollers. Phase Lite is free to give users a taster of what to expect from the programme. The SkiFit programme can be found on www.befitapps.com and is available in the iTunes app store and the Google Play store.

A video preview plus other example exercise videos can be watched on the SkiFit Vimeo (www.vimeo.com/channels/befitapps) and is suitable to be linked to or embedded in online blogs or articles

Keep up to date with SkiFit by following @BeFitApps on Twitter (https://twitter.com/befitapps) and liking BeFitApps on Facebook (https://www.facebook.com/befitapplications).

SkiFit is the first app in the ‘BeFitApps’ series. For more information visit www.befitapps.com.  For a free media trial contact betonygarner@gmail.com for a media login.

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For more information please contact Betony Garner on 07779 801 691 / betonygarner@gmail.com